Category: SEO
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AI Overviews Are Revolutionizing the Customer Journey: Can SEO Keep Up?
AI Overviews and large language models now answer search queries directly on the search results page. As a result, the way people search, and the way websites get discovered, is fundamentally changing. Or, in extreme cases, they are no longer being discovered at all. In this article, I take a closer look at how LLMs…
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Visibility across ChatGPT, Perplexity and Google AI Overviews
For decades, typing a question into Google’s search bar was the natural reflex whenever we needed answers. Today, that’s no longer a given. AI chatbots like ChatGPT, Perplexity, and Gemini are reshaping how people search and discover information online. Even though Google still accounts for the vast majority of search queries, it’s becoming increasingly important…
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Facebook, Instagram, TikTok & Co. – Where Your Target Audience Will Actually Be in 2025
Choosing the Right Social Media Platform for Your Target Audience While social media platforms were still being underestimated in the 2010s, they are now a key component of any marketing strategy. With platforms like Instagram, TikTok, YouTube and others, the options are nearly endless. So where is your target audience actually active? Before randomly selecting…
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Outdated Content and Its Impact on SEO: Tips to Combat Content Decay
Have you noticed a once-successful blog post slipping in the rankings and attracting fewer visitors? Content decay – the deterioration or devaluation of content – might be the cause. We’ll show you how to identify outdated content and what steps you can take to revive your rankings and traffic. What is Content Decay and How…
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Using SEO Tools Correctly: Not Every Problem is Truly a Problem
2,561 missing alt attributes, 978 duplicate title tags, 722 pages without H2 headers, 11,243 pages lacking meta descriptions. Is this the end of my website’s visibility in search results? No, not at all. Not every “problem” flagged by online marketing tools is a genuine issue, and not all data is equally relevant. When you understand…
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Paywalls and SEO – how to get your gated content ranked by Google
Paywalls are one possible model from monetizing a website’s content. They are especially popular with quality news sites and websites that offer highly valuable content that takes a lot of resources to produce. While it’s a great model for monetization, it’s always been tricky for SEO: if Google doesn’t see your content, how are they…
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Track Google MyBusiness Users in Analytics & Search Console
A Google MyBusiness listing is essential to many smaller and local businesses. Not only does the listing appear prominently for searches for the business name or brand , but it can also appear for more generic searches in the so-called “localpack”, local search results and, of course, Google Maps. Especially on mobile devices, this local-pack…
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Google Analytics‘ Bounce Rate
The so called bounce rate can be a significant indicator for a website’s performance. However a high bounce rate doesn’t necessarily mean that a page is underperforming. While it can be a marker for problems like “The page’s content doesn’t fit its heading” it could as well also mean “User quickly find what they have…
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Duplicate Content – the effects on SEO and how to deal with it
What exactly is Duplicate Content? To put it short: Duplicate Content is content, that can be found online on more than a single website, meaning it can be accessed via multiple URLs. Why is it bad?It’s hard for search engines to determine which content is the best match for a specific search query. Should there…
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Switching from a static website to WordPress – an SEO perspective
There are many reasons why you should transfer your static homepage to the content management system (CMS) WordPress – for more flexibility or to save some working time – CMSs have for sure many advantages. Besides all the positive aspects there are also some dangers such a change bears. In this article you will find…
