{"id":1192,"date":"2026-08-10T10:39:07","date_gmt":"2026-08-10T10:39:07","guid":{"rendered":"https:\/\/kloos.kloosprojekt.com\/?post_type=case_study&#038;p=1192"},"modified":"2026-08-10T17:32:10","modified_gmt":"2026-08-10T17:32:10","slug":"erfolgsstory-delta","status":"publish","type":"case_study","link":"https:\/\/kloos.vonblock.com\/en\/case-study\/erfolgsstory-delta\/","title":{"rendered":"Erfolgsstory DELTA"},"content":{"rendered":"\n<div class=\"wp-block-group mcg-flex-direction-column mcg-justify-content-center mcg-margin-inline-m1 mcg-md-padding-inline-c1g1 mcg-padding-block-100px mcg-padding-inline-c2g1 mcg-sm-padding-inline-0 mcg-width-c12  wp-block-group-\">\n<h2 class=\"wp-block-heading\">Ausgangssituation<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em mcg-typo-copy wp-block-paragraph\">Die bestehende Website delta.at war technisch, strukturell und visuell in die Jahre gekommen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"mcg-padding-bottom-1em mcg-typo-copy\"><strong>Veraltetes Design:<\/strong> Das Design war nicht mehr zeitgem\u00e4\u00df und entsprach weder den Anspr\u00fcchen moderner Webstandards noch der Nutzererwartung.<\/li>\n\n\n\n<li class=\"mcg-padding-bottom-1em mcg-typo-copy\"><strong>Umst\u00e4ndliche Benutzerf\u00fchrung:<\/strong> Wer etwas suchte, brauchte Geduld (oder Gl\u00fcck). Eine komplexe Navigation und unklare Strukturen erschwerten die Orientierung f\u00fcr Besucher der Website.<\/li>\n\n\n\n<li class=\"mcg-padding-bottom-1em mcg-typo-copy\"><strong>Technische Probleme:<\/strong> Holprige Umsetzung einer mehrsprachigen Website durch mehrere halbautonome Sprachversionen auf eigenen l\u00e4nderspezifischen Domains \u2013 plus lange Ladezeiten.<\/li>\n\n\n\n<li class=\"mcg-typo-copy\"><strong>Einschr\u00e4nkungen im Projektumfang:<\/strong> Eine Neuprogrammierung war noch nicht erw\u00fcnscht, also entschieden wir uns f\u00fcr ein tiefgehendes Facelift statt einer Komplettsanierung.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group mcg-display-flex mcg-gap-g1 mcg-padding-inline-m1c1g1 mcg-sm-flex-direction-column mcg-sm-padding-inline-m1  wp-block-group-\">\n<div class=\"wp-block-group mcg-sm-width-c12 mcg-width-c5  wp-block-group-\">\n<figure class=\"wp-block-image size-large mcg-padding-bottom-0_25em\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_start_vorher-1024x576.jpg\" alt=\"Startseite Delta\" class=\"wp-image-1200\" srcset=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_start_vorher-1024x576.jpg 1024w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_start_vorher-300x169.jpg 300w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_start_vorher-768x432.jpg 768w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_start_vorher-1536x864.jpg 1536w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_start_vorher.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"mcg-typo-figcaption wp-block-paragraph\">Alte Startseite<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group mcg-sm-width-c12 mcg-width-c5  wp-block-group-\">\n<figure class=\"wp-block-image size-large mcg-padding-bottom-0_25em\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu_vorher-1024x576.jpg\" alt=\"Menu Delta\" class=\"wp-image-1198\" srcset=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu_vorher-1024x576.jpg 1024w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu_vorher-300x169.jpg 300w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu_vorher-768x432.jpg 768w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu_vorher-1536x864.jpg 1536w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu_vorher.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"mcg-typo-figcaption wp-block-paragraph\">Altes Men\u00fc<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group mcg-flex-direction-column mcg-justify-content-center mcg-margin-inline-m1 mcg-md-padding-inline-c1g1 mcg-padding-block-50px mcg-padding-inline-c2g1 mcg-sm-padding-inline-0 mcg-width-c12  wp-block-group-\">\n<h2 class=\"wp-block-heading mcg-padding-top-100px mcg-typo-h2\">Unsere L\u00f6sung<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em mcg-typo-copy wp-block-paragraph\">F\u00fcr die \u201eAuffrischung\u201c der Website nahmen wir eine optische Umgestaltung und gezielte technische Optimierungen vor:<\/p>\n\n\n\n<h3 class=\"wp-block-heading mcg-padding-top-100px mcg-typo-h3\">1. Design<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"mcg-padding-bottom-1em mcg-typo-copy\"><strong>Ber\u00fccksichtigung des Corporate Designs:<\/strong> DELTA hatte einen strengen Style-Guide, der uns eine klare Richtung vorgab. Innerhalb dieses Rahmens r\u00e4umten wir das Design grundlegend auf und modernisierten viele Elemente. Altbekannt, aber neu gedacht.<\/li>\n\n\n\n<li class=\"mcg-padding-bottom-1em mcg-typo-copy\"><strong>Verbesserung von UX &amp; Nutzerf\u00fchrung:<\/strong> Wir strukturierten das Men\u00fc neu, f\u00fchrten ein benutzerfreundliches Navigationssystem ein und reduzierten \u00fcberfl\u00fcssige Designelemente.<\/li>\n\n\n\n<li class=\"mcg-padding-bottom-1em mcg-typo-copy\"><strong>Responsivit\u00e4t:<\/strong> Ob Desktop, Tablet oder Smartphone \u2013 jetzt wird die Website auf allen Endger\u00e4ten optimal dargestellt.<\/li>\n\n\n\n<li class=\"mcg-typo-copy\"><strong>Einheitliche Nutzererfahrung:<\/strong> Alle Sprachversionen wurden optisch und funktional aufeinander abgestimmt.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group mcg-display-flex mcg-gap-g1 mcg-padding-inline-m1c1g1 mcg-sm-flex-direction-column mcg-sm-padding-inline-m1  wp-block-group-\">\n<div class=\"wp-block-group mcg-sm-width-c12 mcg-width-c5  wp-block-group-\">\n<figure class=\"wp-block-image size-large mcg-padding-bottom-0_25em\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu1-1024x576.jpg\" alt=\"Delta Startseite\" class=\"wp-image-1197\" srcset=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu1-1024x576.jpg 1024w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu1-300x169.jpg 300w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu1-768x432.jpg 768w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu1-1536x864.jpg 1536w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"mcg-typo-figcaption wp-block-paragraph\">Neue Startseite<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group mcg-sm-width-c12 mcg-width-c5  wp-block-group-\">\n<figure class=\"wp-block-image size-large mcg-padding-bottom-0_25em\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu2-1024x576.jpg\" alt=\"Delta Menu\" class=\"wp-image-1199\" srcset=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu2-1024x576.jpg 1024w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu2-300x169.jpg 300w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu2-768x432.jpg 768w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu2-1536x864.jpg 1536w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2026\/02\/kloos_casestudy_delta_menu2.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"mcg-typo-figcaption wp-block-paragraph\">Neues Men\u00fc<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group mcg-flex-direction-column mcg-justify-content-center mcg-margin-inline-m1 mcg-md-padding-inline-c1g1 mcg-padding-block-100px mcg-padding-inline-c2g1 mcg-sm-padding-inline-0 mcg-width-c12  wp-block-group-\">\n<h3 class=\"wp-block-heading mcg-typo-h3\">2. <strong>Development<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"mcg-padding-bottom-1em mcg-typo-copy\"><strong>Technisches Facelift:<\/strong> Kein kompletter Relaunch, doch es war notwendig, die meisten Elemente und einige Seitentypen vollst\u00e4ndig zu \u00fcberarbeiten und neu aufzusetzen.<\/li>\n\n\n\n<li class=\"mcg-padding-bottom-1em mcg-typo-copy\"><strong>Neustrukturierung des Backends:<\/strong> Wir haben das Backend gr\u00fcndlich aufger\u00e4umt, \u00fcberfl\u00fcssige Einstellungen und Men\u00fcpunkte entfernt sowie benutzerfreundliche Templates zur Vereinfachung der Redaktionsprozesse entwickelt.<\/li>\n\n\n\n<li class=\"mcg-padding-bottom-1em mcg-typo-copy\"><strong>Performance-Boost:<\/strong> Die Ladezeiten waren ein wesentlicher Schwachpunkt der Website. Deshalb haben wir unn\u00f6tigen Ballast wie veraltete Skripte und redundante Daten konsequent bereinigt und die Code-Basis verschlankt.<\/li>\n\n\n\n<li class=\"mcg-padding-bottom-1em mcg-typo-copy\"><strong>Neues Setup f\u00fcr Mehrsprachigkeit:<\/strong> Das WPML-Plugin wurde vollst\u00e4ndig neu aufgesetzt, um eine stabile Grundlage f\u00fcr die Synchronisation mehrsprachiger Inhalte zu schaffen.<\/li>\n\n\n\n<li class=\"mcg-typo-copy\"><strong>Schulung der Editoren:<\/strong> F\u00fcr einen sicheren Umgang mit den neuen Funktionen und Workflows f\u00fchrten wir einen Workshop f\u00fcr alle Editoren aus f\u00fcnf verschiedenen L\u00e4ndern durch. Schritt f\u00fcr Schritt und ohne Tech-Blabla stellten wir ihnen die neue Benutzeroberfl\u00e4che und deren Handhabung vor.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading mcg-padding-top-100px mcg-typo-h2\">Ergebnisse<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"mcg-padding-bottom-1em mcg-typo-copy\"><strong>Modernisiertes Design:<\/strong> Die neue Website ist nicht nur optisch zeitgem\u00e4\u00df, sondern \u00fcberzeugt auch durch eine klare Struktur und intuitive Navigation. Nutzer finden schneller, wonach sie suchen, was zu einer l\u00e4ngeren Verweildauer und einer geringeren Absprungrate gef\u00fchrt hat.<\/li>\n\n\n\n<li class=\"mcg-padding-bottom-1em mcg-typo-copy\"><strong>Deutlich verbesserte Ladezeiten:<\/strong> Durch gezielte Optimierungen konnten die Ladezeiten um \u00fcber 40 % gesenkt werden, was sowohl die User Experience als auch das Ranking in Suchmaschinen verbessert hat.<\/li>\n\n\n\n<li class=\"mcg-padding-bottom-1em mcg-typo-copy\"><strong>Einheitlichkeit:<\/strong> Alle f\u00fcnf Sprachversionen laufen jetzt stabil und synchronisiert auf einer klar strukturierten Plattform.<\/li>\n\n\n\n<li class=\"mcg-padding-bottom-1em mcg-typo-copy\"><strong>Effizienteres Arbeiten f\u00fcr Editoren:<\/strong> Das Backend ist \u00fcbersichtlich und einfach zu bedienen, was den Redaktionsaufwand erheblich reduziert hat. Dank standardisierter Prozesse k\u00f6nnen Editoren schneller auf neue Anforderungen reagieren und Inhalte umgehend ver\u00f6ffentlichen.<\/li>\n\n\n\n<li class=\"mcg-padding-bottom-1em mcg-typo-copy\"><strong>Positives Feedback:<\/strong> Schon nach k\u00fcrzester Zeit zeigten erste R\u00fcckmeldungen sowohl von internen Teammitgliedern als auch von Website-Besuchern, dass das neue Design und die verbesserte Benutzerf\u00fchrung sehr gut ankommen.<\/li>\n<\/ul>\n\n\n\n<p class=\"mcg-padding-bottom-1em mcg-typo-copy wp-block-paragraph\"><strong>Das Erfolgsgeheimnis:<\/strong> Manchmal braucht es keinen kompletten Neustart, sondern gezielte Ma\u00dfnahmen an den richtigen Stellen, um das Beste aus bereits Bestehendem herauszuholen. Das System blieb dasselbe \u2013 der Auftritt ist ein v\u00f6llig anderer.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group mcg-display-flex mcg-flex-direction-row mcg-justify-content-space-between mcg-md-flex-direction-column mcg-padding-block-25px mcg-padding-inline-m1 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group mcg-md-padding-left-0 mcg-md-width-c12 mcg-padding-left-c2g1 mcg-width-c6g1 is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large mcg-max-width-100px mcg-padding-top-0_5em\"><img loading=\"lazy\" decoding=\"async\" width=\"89\" height=\"69\" src=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/07\/ic_speech.svg\" alt=\"\" class=\"wp-image-193\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group mcg-md-padding-left-0 mcg-padding-left-g2 is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading mcg-typo-h3\">Erz\u00e4hlen Sie uns von Ihrem Projekt<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group mcg-align-items-center mcg-display-flex mcg-flex-direction-row mcg-margin-right-c2g1 mcg-md-align-items-flex-end mcg-md-justify-content-flex-end mcg-md-padding-top-25px mcg-md-width-c12 is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"95\" height=\"46\" src=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/07\/arrow-section-link-yellow.svg\" alt=\"\" class=\"wp-image-194\"\/><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>E-Commerce-Unternehmen \u2028im hochpreisigen B2C-Segment<\/p>\n","protected":false},"author":4,"featured_media":1196,"template":"","tags":[25,23,24],"class_list":["post-1192","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","tag-keyword-strategie","tag-webdesign","tag-wordpress-development"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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