{"id":12230,"date":"2025-05-22T16:06:26","date_gmt":"2025-05-22T14:06:26","guid":{"rendered":"http:\/\/legacy-12230"},"modified":"2026-10-15T23:34:48","modified_gmt":"2026-10-15T21:34:48","slug":"visibility-across-chatgpt-perplexity-and-google-ai-overviews","status":"publish","type":"post","link":"https:\/\/kloos.vonblock.com\/en\/blog\/visibility-across-chatgpt-perplexity-and-google-ai-overviews\/","title":{"rendered":"Visibility across ChatGPT, Perplexity and Google AI Overviews"},"content":{"rendered":"\n<div class=\"wp-block-group mcg-lg-padding-inline-m1 mcg-md-padding-inline-m1c1g1 mcg-padding-inline-m1c2g1 mcg-sm-padding-inline-m1 is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">For decades, typing a question into Google\u2019s search bar was the natural reflex whenever we needed answers. Today, that\u2019s no longer a given. AI chatbots like ChatGPT, Perplexity, and Gemini are reshaping how people search and discover information online.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">Even though Google still accounts for the vast majority of search queries, it\u2019s becoming increasingly important for businesses to focus on achieving visibility within the answers provided by AI agents and large language models (LLMs). Unlike traditional Google searches, users don\u2019t just receive links here\u2013they get direct answers.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">At the same time, the rise of AI chatbots is also reshaping Google&#8217;s results. With AI Overviews (AIOs), Google is currently attempting to merge both technologies by generating AI-generated answers that are prominently displayed as the first result above the organic search results.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">That means businesses must start asking themselves: How can we stay visible in this new landscape, and what does visibility even mean in the age of AI?<\/p>\n\n\n\n<h2 class=\"wp-block-heading mcg-padding-top-100px has-h-2-font-size\">AI Visibility: What does Visibility Mean in the Age of AI?<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">When it comes to the answers provided by AI, there are essentially two metrics that can be used to measure the visibility of a brand, company or product:<\/p>\n\n\n\n<ul class=\"wp-block-list mcg-padding-bottom-1em\">\n<li>The website is cited as a source and linked (citation), and\/or<\/li>\n\n\n<li>the brand, company, or product is mentioned within the answer of AI (brand mention).<\/li>\n<\/ul>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">In other words, visibility no longer means simply appearing in search results, but also becoming part of the answer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mcg-padding-top-100px has-h-2-font-size\">SEO Visibility \u2013 How We Traditionally Measure Visibility<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">In traditional search engine optimisation, visibility is tracked using keywords. There are two approaches: you can either track your own set of highly relevant keywords, or analyse your domain&#8217;s visibility within large keyword samples (for example, using the SISTRIX Visibility Index).<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">Along with the data provided by Google in the <a href=\"https:\/\/search.google.com\/search-console\/welcome\">Google Search Console<\/a>, this gives us an idea of how visible our website is in search engines and how well it performs for specific topics in Google searches.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mcg-padding-top-100px has-h-2-font-size\">Google AI Overviews<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">Since late March, Google&#8217;s AI Overviews have also been available in German-speaking countries, albeit in a limited capacity. Initially, they were only shown to logged-in users aged 18 and over. In other markets, particularly the US, AIOs are already a standard feature of search results for all users.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">Unfortunately, Google itself doesn\u2019t provide any data about AI Overviews. When your content is cited in an AI Overview and our website is listed as a source, it will appear as an impression and potentially a click in the Search Console\u2019s performance report. However, under the \u201cSearch Appearance\u201d tab, there\u2019s currently no additional information about AI Overviews.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">Major SEO suites such as ahrefs, SEMrush and SISTRIX have already adapted and now show when Google displays an AI Overview for a specific search query and whether your domain is cited in it.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">For the DACH region, however, this was difficult until recently, since AIOs only became visible to non-logged-in users (and thus to tools) a short time ago.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mcg-padding-top-100px has-h-2-font-size\">ChatGPT, Perplexity &amp; Co.: Tracking Visibility in Chatbots and Answer Engines<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">When it comes to ChatGPT, Perplexity and other AI agents, things get even more complicated. Here too, there are different approaches to tracking the visibility of your brand or website within their answers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading mcg-padding-block-1em has-h-3-font-size\">Manual Tracking<\/h3>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">To get a first impression of whether your brand, company or products are mentioned, you can start by manually asking ChatGPT, Perplexity, DeepSearch, or Gemini. For a more organized approach, you can save the prompts\/questions and the AI\u2019s responses in an Excel or Google Sheet and analyse them.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">With the help of an API, a simple Google Apps Script, or an add-on like \u201cChatGPT for Sheets\u201d, this process can also be scaled quite easily<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">Will Reynolds from Seer has made a hands-on video on this:<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\"><iframe loading=\"lazy\" title=\"How to analyze brand visibility in ChatGPT for 10k questions in a simple spreadsheet\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DnhkYY7hVyU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">It does get tricky, though, when you want to track development and change over a longer period of time. That\u2019s why more and more tools are entering the market aiming to make it easier to monitor visibility across large language models and AI agents easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading mcg-padding-block-1em has-h-3-font-size\">AI Brand Visibility Tools \u2013 An Overview<\/h3>\n\n\n\n<h4 class=\"wp-block-heading mcg-padding-block-1em has-h-3-font-size\">Profund<\/h4>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">At the moment, <a href=\"https:\/\/www.tryprofound.com\/\">Profund<\/a> appears to be the most powerful tool on the market. However, as an &#8216;enterprise tool&#8217;, its pricing is also quite substantial, starting at USD 1,000 per month for one brand\/topic.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">In return, you get not only the Answer Engine Insights tracking tool, but also a complete GEO suite: the Conversation Explorer is designed to assist with GEO keyword and prompt research, while Agent Analytics provides insights into how often user agents of AI tools access your website\u2019s content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading mcg-padding-block-1em has-h-3-font-size\">Peec AI<\/h4>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\"><a href=\"https:\/\/peec.ai\/\">Peec AI<\/a> from Berlin starts at \u20ac90 per month and currently focuses purely on AI visibility tracking. After entering your brand, website, and an initial prompt, the tool also suggests additional relevant prompts to explore.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">By default, it tracks ChatGPT, Perplexity, and Google AI, with the prompts being queried daily. The responses are then analysed for brand mentions (including sentiment) and citations.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group mcg-lg-padding-inline-m1 mcg-md-padding-inline-m1c1g1 mcg-padding-block-100px mcg-padding-inline-m1c2g1 mcg-sm-padding-block-50px mcg-sm-padding-inline-m1 is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1611\" height=\"759\" src=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/peecai.webp\" alt=\"\" class=\"wp-image-780\" srcset=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/peecai.webp 1611w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/peecai-300x141.webp 300w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/peecai-1024x482.webp 1024w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/peecai-768x362.webp 768w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/peecai-1536x724.webp 1536w\" sizes=\"auto, (max-width: 1611px) 100vw, 1611px\" \/><figcaption class=\"wp-element-caption\">Screenshot: peec.ai<br>Peec AI dashboard displaying visibility metrics for ChatGPT, Perplexity, and Google AIOs. <\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group mcg-lg-padding-inline-m1 mcg-md-padding-inline-m1c1g1 mcg-padding-inline-m1c2g1 mcg-sm-padding-inline-m1 is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading mcg-padding-block-1em has-h-3-font-size\">Otterly.AI<\/h4>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">The Austrian tool <a href=\"http:\/\/Otterly.AI\">Otterly.AI<\/a> also aims to offer an extended GEO suite. In addition to tracking custom prompts across ChatGPT, Perplexity, and Google AIOs, it also includes an \u201cAI Keyword Research\u201d feature, allowing users to identify relevant prompts based on their brand, classic SEO keywords, or specific URLs. In that sense, it works much like a traditional keyword research tool\u2014but for prompts..<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">A built-in GEO audit analyzes your website and brand with regard to generative engine optimisation. At $29 per month, the tool is one of the most affordable options out there.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group mcg-lg-padding-inline-m1 mcg-md-padding-inline-m1c1g1 mcg-padding-block-100px mcg-padding-inline-m1c2g1 mcg-sm-padding-block-50px mcg-sm-padding-inline-m1 is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1673\" height=\"971\" src=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/otterly.webp\" alt=\"\" class=\"wp-image-779\" srcset=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/otterly.webp 1673w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/otterly-300x174.webp 300w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/otterly-1024x594.webp 1024w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/otterly-768x446.webp 768w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/otterly-1536x891.webp 1536w\" sizes=\"auto, (max-width: 1673px) 100vw, 1673px\" \/><figcaption class=\"wp-element-caption\">Screenshot: otterly.ai<br>Otterly.AI monitoring interface displaying search prompt, search volume, and link tracking data.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group mcg-lg-padding-inline-m1 mcg-md-padding-inline-m1c1g1 mcg-padding-inline-m1c2g1 mcg-sm-padding-inline-m1 is-layout-flow wp-block-group-is-layout-flow\">\n<h4 class=\"wp-block-heading mcg-padding-block-1em has-h-3-font-size\">AI Visibility in Traditional SEO Tools<\/h4>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">Established SEO platforms like SISTRIX, Semrush, and Ahrefs are also working to integrate AI monitoring into their toolsets.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">While SISTRIX currently only allows users to sign up for the waitlist for the open beta of <a href=\"https:\/\/ai.sistrix.com\/de\/\">SISTRIX for Chatbots<\/a>, SEMrush has already introduced tracking for &#8216;keywords&#8217; \u2014 or rather, prompts \u2014 within ChatGPT Search.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">However, SEMrush attempts to display this feature within its regular Position Tracking tool, only showing citations, meaning whether a URL from your own domain appears in the AI-generated result. There is no evaluation of whether your brand or product is actually mentioned within the AI\u2019s response.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group mcg-lg-padding-inline-m1 mcg-md-padding-inline-m1c1g1 mcg-padding-block-100px mcg-padding-inline-m1c2g1 mcg-sm-padding-block-50px mcg-sm-padding-inline-m1 is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1383\" height=\"286\" src=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/semrush.webp\" alt=\"\" class=\"wp-image-786\" srcset=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/semrush.webp 1383w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/semrush-300x62.webp 300w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/semrush-1024x212.webp 1024w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/semrush-768x159.webp 768w\" sizes=\"auto, (max-width: 1383px) 100vw, 1383px\" \/><figcaption class=\"wp-element-caption\">Screenshot: semrush.com<br> SEMrush keyword tracking overview displaying AI visibility metrics and ranking positions.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group mcg-lg-padding-inline-m1 mcg-md-padding-inline-m1c1g1 mcg-padding-inline-m1c2g1 mcg-sm-padding-inline-m1 is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\"><a href=\"https:\/\/ahrefs.com\/brand-radar\">Ahrefs&#8217; Brand Radar<\/a> is currently focused primarily on analysing Google AI Overviews. Support for ChatGPT and Perplexity has been announced but is not yet available.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">Meanwhile, high-end enterprise SEO platforms such as <a href=\"https:\/\/www.seoclarity.net\/ai-seo\/ai-search-engine-visibility\">seoClarity<\/a> and <a href=\"https:\/\/www.brightedge.com\/ai-catalyst\">BrightEdge<\/a> have already integrated nearly all the key features needed for monitoring AI brand and search visibility.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group mcg-lg-padding-inline-m1 mcg-md-padding-inline-m1c1g1 mcg-padding-block-100px mcg-padding-inline-m1c2g1 mcg-sm-padding-block-50px mcg-sm-padding-inline-m1 is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1544\" height=\"844\" src=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/brightedge.webp\" alt=\"\" class=\"wp-image-782\" srcset=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/brightedge.webp 1544w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/brightedge-300x164.webp 300w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/brightedge-1024x560.webp 1024w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/brightedge-768x420.webp 768w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2025\/10\/brightedge-1536x840.webp 1536w\" sizes=\"auto, (max-width: 1544px) 100vw, 1544px\" \/><figcaption class=\"wp-element-caption\">Screenshot: brightedge.com<br>BrightEdge analysis dashboard displaying AI visibility and keyword coverage.<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group mcg-lg-padding-inline-m1 mcg-md-padding-inline-m1c1g1 mcg-padding-inline-m1c2g1 mcg-sm-padding-inline-m1 is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading mcg-padding-top-100px has-h-2-font-size\">The Challenge of Prompt Research: Asking the Right Questions<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">No matter which tool or tracking setup you choose, the biggest challenge right now is identifying the \u201cright\u201d prompts and questions.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">How do real users search for companies like mine? How do they search for my products? What questions do they ask? How do they phrase their prompts?<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">In traditional SEO keyword tracking, almost every tool provides an estimated monthly search volume (usually based on data from the Google Keyword Planner), and the Google Search Console also gives us insights into which search terms users enter before landing on our website.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">In contrast, neither OpenAI nor Perplexity, or any other providers, share information or statistics on how often specific questions, prompts, or formulations are used.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">That&#8217;s why AI prompt research will become a key element of <a href=\"https:\/\/kloos.agency\/geo\/\">GEO<\/a> in the future. Which prompts generate answers that mention my brand? And how does my target audience actually phrase their questions?<\/p>\n\n\n\n<h2 class=\"wp-block-heading mcg-padding-top-100px has-h-2-font-size\">In the Future, Visibility Beyond Google Will Be Essential<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">AI chatbots pose a real threat to Google\u2019s search engine monopoly. Even though Google will likely remain the leading search engine for the foreseeable future, certain types of queries are increasingly shifting towards generative AI.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">And once your target audience starts searching there, your brand or company need to be present there too, as a source, or part of the answer.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">Monitoring relevant prompts and questions across different AI platforms will therefore become a crucial part of any effort to increase visibility in the world of AI.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>For decades, typing a question into Google\u2019s search bar was the natural reflex whenever we needed answers. Today, that\u2019s no longer a given. AI chatbots like ChatGPT, Perplexity, and Gemini are reshaping how people search and discover information online. Even though Google still accounts for the vast majority of search queries, it\u2019s becoming increasingly important [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":11990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-12230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tracking AI visibility in ChatGPT, Perplexity &amp; Co. | .kloos<\/title>\n<meta name=\"description\" content=\"Visibility means being part of AI generated answers. AI visibility tools can be used to track whether and how your brand is mentioned by chatbots.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tracking AI visibility in ChatGPT, Perplexity &amp; Co. | .kloos\" \/>\n<meta property=\"og:description\" content=\"Visibility means being part of AI generated answers. 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