{"id":7423,"date":"2017-02-21T11:12:15","date_gmt":"2017-02-21T10:12:15","guid":{"rendered":"http:\/\/legacy-7423"},"modified":"2026-10-15T23:35:03","modified_gmt":"2026-10-15T21:35:03","slug":"google-analytics-bounce-rate","status":"publish","type":"post","link":"https:\/\/kloos.vonblock.com\/en\/blog\/google-analytics-bounce-rate\/","title":{"rendered":"Google Analytics\u2018 Bounce Rate"},"content":{"rendered":"\n
\n

The so called bounce rate can be a significant indicator for a website\u2019s performance. However a high bounce rate doesn\u2019t necessarily mean that a page is underperforming. While it can be a marker for problems like \u201cThe page\u2019s content doesn\u2019t fit its heading\u201d it could as well also mean \u201cUser quickly find what they have been looking for!\u201d.
In the following we will take a closer look at how to determine which category fits certain pages.<\/p>\n\n\n\n

What is the bounce<\/strong> rate anyway?<\/strong><\/h2>\n\n\n\n

When looking into this topic it is first of all crucial to understand how Google Analytics calculates the bounce rate. According to Google<\/a> it is defined as:<\/p>\n\n\n\n

\u201cBounce Rate<\/em> is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page).\u201d<\/em><\/p>\n\n\n\n

So we see that all sessions where the user doesn\u2019t visit further pages (in a nutshell: doesn\u2019t click anything) are being counted as bounces, no matter how long the user lingers on a page.<\/p>\n\n\n\n

In summary the bounce rate consists of:<\/p>\n\n\n\n

\"\"<\/p>\n\n\n\n

Rb<\/sub> \u2026\u2026 Bounce Rate
Sc<\/sub> \u2026\u2026 Sessions with click
Sn<\/sub> \u2026\u2026 Sessions with no click<\/p>\n\n\n\n

One can easily see that this kind of calculation is flawed.<\/p>\n\n\n\n

What is a good bounce rate?<\/h2>\n\n\n\n

As Google counts all sessions that don\u2019t lead to further interaction as bounces, the overall bounce rate should not be accepted unquestioned. In the case a website only consists of a single page (so called \u201cone-pager\u201d) it is only natural to see an outstandingly high bounce rate as the users will most certainly find all needed information on a single page without having to visit further ones.
A similar picture can be seen with single blog posts. A high bounce rate from these articles doesn\u2019t mean they are bad. Even a user reading the whole article before leaving the page will be counted as a bounce.
This fact should always be kept in mind when interpreting Google Analytics data and avoiding unnecessary time loss when trying to optimize an already well performing page.<\/p>\n\n\n\n

Measuring the real bounce rate<\/h2>\n\n\n\n

This fundamental flaw can be easily fixed by applying a small tweak to the Google Analytics code snippets. With the function setTimeout(); a session will only be counted as a bounce if the user spends less time on a page than previously defined. In our case we set it to 50 seconds.<\/p>\n\n\n\n

rd ein Signal an Google Analytics gesendet, genauso\u00a0als w\u00e4re etwas angeklickt worden.<\/p>\n\n\n\n


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setTimeout(ga('send', 'event', 'No Bounce', '50 Seconds'), 50000);<\/strong>
<\/script><\/code><\/p>\n\n\n\n

This way, for example, every user who spends more than 50 seconds on a certain page won\u2019t be counted as a bounce anymore. By doing so the bounce rate displayed in Google Analytics becomes much more realistic and significant.<\/p>\n\n\n\n

Does the bounce rate affect my Google rankings?<\/h2>\n\n\n\n

In many cases the question arises whether a high bounce will affect one\u2019s rankings in a negative way.
As a general reassurance we can say:<\/p>\n\n\n\n

No, it does not!<\/strong><\/p>\n\n\n\n

Google knows as good as we do, that a high bounce rates doesn\u2019t necessarily indicate a bad website or irrelevant content.
What Google however does include in its ranking factors is the so called \u201cbounce back rate\u201d (aka \u201cPogo-sticking\u201d), which is a certain behavioral patter on Google searches.
Whenever a user hits a search result and then goes back to the search result page within seconds it is counted as a negative factor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Google assumes that the page doesn\u2019t fit the search query. Such Pogo-sticking users will of course be also included in the overall bounce rate. By measuring the \u201creal\u201d bounce rate it is thus easier to estimate how many sessions are lost due to Pogo-sticking and start optimizing the page to counter the trend.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

The so called bounce rate can be a significant indicator for a website\u2019s performance. However a high bounce rate doesn\u2019t necessarily mean that a page is underperforming. While it can be a marker for problems like \u201cThe page\u2019s content doesn\u2019t fit its heading\u201d it could as well also mean \u201cUser quickly find what they have […]<\/p>\n","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37,38],"tags":[],"class_list":["post-7423","post","type-post","status-publish","format-standard","hentry","category-analytics-en","category-seo-en"],"acf":[],"yoast_head":"\nGoogle Analytics\u2018 Bounce Rate - kloos.kloosprojekt.com<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics\u2018 Bounce Rate - kloos.kloosprojekt.com\" \/>\n<meta property=\"og:description\" content=\"The so called bounce rate can be a significant indicator for a website\u2019s performance. 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