{"id":7465,"date":"2016-11-29T11:21:19","date_gmt":"2016-11-29T10:21:19","guid":{"rendered":"http:\/\/legacy-7465"},"modified":"2026-10-15T23:35:08","modified_gmt":"2026-10-15T21:35:08","slug":"does-google-prefer-negative-or-skeptical-content","status":"publish","type":"post","link":"https:\/\/kloos.vonblock.com\/en\/blog\/does-google-prefer-negative-or-skeptical-content\/","title":{"rendered":"Does Google prefer negative or skeptical content?"},"content":{"rendered":"\n<div class=\"wp-block-group mcg-lg-padding-inline-m1 mcg-md-padding-inline-m1c1g1 mcg-padding-inline-m1c2g1 mcg-sm-padding-inline-m1 is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">After working on many and versatile Online Reputation Management projects we have seen a phenomenon that reoccurs over and over again: Negative or discriminating content about individuals or companies often ranks better than equal positive content<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">And that\u2019s not all: It seem like Google clearly prefers these critical voices. Even though all other ranking factors (like topicality, more and better backlinks, better content on a stronger domain, etc.) may point towards the positive article, Google still clings to the discriminating one and ranks it higher.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mcg-padding-top-100px has-h-2-font-size\">Online Reputation Management (ORM) in a nutshell<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">A negative, critical or potentially damaging article ranking on the first page of Google when searching for a person or company often poses a serious threat to an individual\u2019s reputation.<br>There are several ways of dealing with such an issue: Spanning from taking the criticism seriously and responding to it in an appropriate way, directly contacting the content creator and asking for removal, to applying legal measures or having Google delete the search result (\u201cright to be forgotten\u201d). If all fails there is only one thing left to do: The negative listing in Google\u2019s search results has to be pushed downwards, ideally to the second page.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full mcg-padding-block-1em\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"73\" src=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2021\/01\/delete-google-listing.png\" alt=\"\" class=\"wp-image-7467\" srcset=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2021\/01\/delete-google-listing.png 606w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2021\/01\/delete-google-listing-300x36.png 300w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading mcg-padding-top-100px has-h-2-font-size\">ORM Strategies<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">The strategy depends on the kind of content one wants to get rid of. The best way to counter a news article is another news article \u2013 a video is best countered by another video, and so on.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\"><strong>Here are some helpful measures:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list mcg-padding-bottom-1em\">\n<li>Create and actively manage profiles on various social media platforms<\/li>\n\n\n<li>Buy domains with your, or your company\u2019s name and populate them with high quality content<\/li>\n\n\n<li>Create and advertise multimedia-based content<\/li>\n\n\n<li>Optimize existing resources<\/li>\n\n\n<li>Blogging<\/li>\n\n\n<li>Publish news items. Or even better: Give interviews to gain publicity on reputable news outlets<\/li>\n\n\n<li>Generate links, likes und shares<\/li>\n<\/ul>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">If these efforts are done right one should be able to replace the negative entries with positive content and push the critical articles down to page two step by step.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mcg-padding-top-100px has-h-2-font-size\">ORM reporting \u2013 the \u201eSentiment Score\u201c<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">It is very difficult to keep a holistic view of the project. The topic is bound to be emotionally charged, making the developments hard to measure or to predict, especially when there are multiple entries to be removed from page 1.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">The <a href=\"http:\/\/searchengineland.com\/serp-sentiment-score-personbrands-online-reputation-236007\" target=\"_blank\" rel=\"noopener\">\u201eSentiment Score\u201c<\/a> is a good way to keep track of your progress. Each position on page 1 is assigned a certain value, which is then added or subtracted \u2013 depending on the nature of the listing \u2013 yielding a total value that can be used as a KPI.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full mcg-padding-block-1em\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"1141\" src=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2021\/01\/sentiment-score-en.png\" alt=\"\" class=\"wp-image-7470\" srcset=\"https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2021\/01\/sentiment-score-en.png 857w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2021\/01\/sentiment-score-en-225x300.png 225w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2021\/01\/sentiment-score-en-769x1024.png 769w, https:\/\/kloos.vonblock.com\/wp-content\/uploads\/2021\/01\/sentiment-score-en-768x1023.png 768w\" sizes=\"auto, (max-width: 857px) 100vw, 857px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading mcg-padding-top-100px has-h-2-font-size\">\u201eQuery Deserves Diversity\u201c or: Why negative articles are preferred<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">Negative article often \u2013 for no obvious reasons \u2013 hold better ranking positions than they deserve. In some cases we even see examples so extreme they seem to defy any logic, which arouses the suspicion that Google is pushing these articles deliberately.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">The topic of \u201eQuery Deserves Diversity\u201c, or QDD, is old news to the SEO world and has been <a href=\"https:\/\/moz.com\/blog\/does-query-deserves-diversity-algorithm-exist-at-google\" target=\"_blank\" rel=\"noopener\">described by Rand Fishkin back in 2008<\/a>. Reading the comments below his article clearly shows how much frustration the topic induces.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">QDD makes sense: When looking up a person or a product the user should be presented with content as diverse and unbiased as possible, in other words positive and negative opinions. When looking for a new car I don\u2019t want to only read the maker\u2019s official puff pieces. Instead I want the whole picture, including critical voices that highlight potential flaws.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mcg-padding-top-100px has-h-2-font-size\">What does this mean for SEOs?<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">QDD surely does make our job harder, but also more interesting. We have to take a lot more factors into account when coming up with strategies to succeed in this tough environment.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">We also have to adjust our clients\u2019 expectations accordingly: Not every piece of criticism can \u2013 or should \u2013 be suppressed.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>After working on many and versatile Online Reputation Management projects we have seen a phenomenon that reoccurs over and over again: Negative or discriminating content about individuals or companies often ranks better than equal positive content And that\u2019s not all: It seem like Google clearly prefers these critical voices. Even though all other ranking factors [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[40],"tags":[],"class_list":["post-7465","post","type-post","status-publish","format-standard","hentry","category-orm-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Does Google prefer negative or skeptical content? - kloos.kloosprojekt.com<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Does Google prefer negative or skeptical content? - kloos.kloosprojekt.com\" \/>\n<meta property=\"og:description\" content=\"After working on many and versatile Online Reputation Management projects we have seen a phenomenon that reoccurs over and over again: Negative or discriminating content about individuals or companies often ranks better than equal positive content And that\u2019s not all: It seem like Google clearly prefers these critical voices. 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