{"id":7476,"date":"2017-01-05T11:13:07","date_gmt":"2017-01-05T10:13:07","guid":{"rendered":"http:\/\/legacy-7476"},"modified":"2026-10-15T23:35:05","modified_gmt":"2026-10-15T21:35:05","slug":"duplicate-content","status":"publish","type":"post","link":"https:\/\/kloos.vonblock.com\/en\/blog\/duplicate-content\/","title":{"rendered":"Duplicate Content \u2013 the effects on SEO and how to deal with it"},"content":{"rendered":"\n
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What exactly is Duplicate Content?<\/strong><\/h3>\n\n\n\n

To put it short: Duplicate Content is content, that can be found online on more than a single website, meaning it can be accessed via multiple URLs.<\/p>\n\n\n\n

Why is it bad?<\/strong>
It\u2019s hard for search engines to determine which content is the best match for a specific search query. Should there be multiple websites with the same or very similar content, Google will make sure not to show all of these in its result pages. It will rather try to determine which page is the original source and thus granting it a higher relevancy. This can be bad news for a website, as all pages with duplicate content will have to share relevancy score and consequently will lose significance and ranking positions.<\/p>\n\n\n\n

As soon as the Google Bot visits a website it will index all content visible to it, just like it should be doing. As long as duplicate content elements only appear on your own site the bot will try to figure out whether it is dealing with spam or necessary legal information in a web shop that have to be place on every single page, for example. In such a case, there is no penalty for duplicate content to be expected. On the other hand, there will most certainly be negative effects on a page\u2019s rankings, should the bot find any content that has knowingly been copied from external sources or is placed across multiple pages in a spam like manner.<\/p>\n\n\n\n

Different Types of Duplicate Content<\/strong><\/h3>\n\n\n\n

Duplicate content can have its origins internally, on your own website, or externally, on a different site.
Common causes for internal duplicate content:<\/p>\n\n\n\n