{"id":7487,"date":"2016-12-27T11:13:15","date_gmt":"2016-12-27T10:13:15","guid":{"rendered":"http:\/\/legacy-7487"},"modified":"2026-10-15T23:35:06","modified_gmt":"2026-10-15T21:35:06","slug":"switching-from-a-static-website-to-wordpress-a-seo-perspective","status":"publish","type":"post","link":"https:\/\/kloos.vonblock.com\/en\/blog\/switching-from-a-static-website-to-wordpress-a-seo-perspective\/","title":{"rendered":"Switching from a static website to WordPress \u2013 an SEO perspective"},"content":{"rendered":"\n<div class=\"wp-block-group mcg-lg-padding-inline-m1 mcg-md-padding-inline-m1c1g1 mcg-padding-inline-m1c2g1 mcg-sm-padding-inline-m1 is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">There are many reasons why you should transfer your static homepage to the content management system (CMS) <a href=\"https:\/\/wordpress.org\/\">WordPress<\/a> \u2013 for more flexibility or to save some working time \u2013 CMSs have for sure many advantages.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">Besides all the positive aspects there are also some dangers such a change bears. In this article you will find out what you have to be aware of in such a changeover.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mcg-padding-top-100px has-h-2-font-size\">When should I move to WordPress?<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\"><strong>In general I would say: the sooner, the better!<\/strong><\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">A website gets bigger and more complex over time and so do the troubles of changing to a CMS.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">The advantages of WordPress over a static page are mainly practical ones: It is easier to publish new content, so the website grows faster and gets more ranking power. The administration of the website is less complex and the saved working time can be invested in other SEO measures, such as link building.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">To make the setup of WordPress more efficient it\u2019s recommended to use <a href=\"https:\/\/wordpress.org\/plugins\/search.php?q=html+into+wordpress\">WordPress-PlugIns<\/a>, which help you to convert a static HTML-page into a WordPress article. All pages, which cannot be converted automatically this way, have to be changed \u201cmanually\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mcg-padding-top-100px has-h-2-font-size\">What do I have to consider when switching to WordPress?<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">From a SEO perspective the most important things are the rankings of the individual landing pages. Beside the fact, that you are only changing the system behind the content, the domain itself will stay the same. If you want to change the domain name too you can find an <a href=\"https:\/\/kloos.vonblock.com\/?p=1683\">article<\/a> right here (german only).<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">There are two different ways to preserve the rankings of the individual pages:<\/p>\n\n\n\n<ul class=\"wp-block-list mcg-padding-bottom-1em\">\n<li><strong>All URLs are staying the same <\/strong>That\u2019s by far the best option. Technically the site stays the same, so no ranking power will be lost. Only the operating system is changing, which does not affect your rankings. With WordPress it\u2019s possible to redesign any URLs you want. Of course that can be quiet a lot of work if you want to rebuild a big webpage.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list mcg-padding-bottom-1em\">\n<li><strong>301 redirects <\/strong>The second option is to redirect the old URLs to the new ones. For that you can use so called \u201c301 redirects\u201d. A 301 redirect is just a line of code you insert to your existing .htaccess file. Once done all requests for the old URL get redirected to the new address. If executed properly this solution is as good as the first one. To check if your code does work or to generate your redirect codes fully automatic you can use different tools on the web, like: <a href=\"https:\/\/yoast.com\/research\/permalink-helper.php\">Yoast Permalink Helper<\/a> or <a href=\"http:\/\/htaccess.mwl.be\/\">htaccess tester.<\/a>If you have to change a certain phrase in every URL (the .html at the end for example) you can solve this with a \u201emod_rewrite\u201c function.<\/li>\n<\/ul>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>There are many reasons why you should transfer your static homepage to the content management system (CMS) WordPress \u2013 for more flexibility or to save some working time \u2013 CMSs have for sure many advantages. Besides all the positive aspects there are also some dangers such a change bears. In this article you will find [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-7487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Switching from a static website to WordPress \u2013 an SEO perspective - kloos.kloosprojekt.com<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Switching from a static website to WordPress \u2013 an SEO perspective - kloos.kloosprojekt.com\" \/>\n<meta property=\"og:description\" content=\"There are many reasons why you should transfer your static homepage to the content management system (CMS) WordPress \u2013 for more flexibility or to save some working time \u2013 CMSs have for sure many advantages. 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