{"id":7648,"date":"2016-11-21T11:21:32","date_gmt":"2016-11-21T10:21:32","guid":{"rendered":"http:\/\/legacy-7648"},"modified":"2026-10-15T23:35:08","modified_gmt":"2026-10-15T21:35:08","slug":"google-going-for-a-mobile-first-index","status":"publish","type":"post","link":"https:\/\/kloos.vonblock.com\/en\/blog\/google-going-for-a-mobile-first-index\/","title":{"rendered":"Google going for a mobile first index"},"content":{"rendered":"\n<div class=\"wp-block-group mcg-lg-padding-inline-m1 mcg-md-padding-inline-m1c1g1 mcg-padding-inline-m1c2g1 mcg-sm-padding-inline-m1 is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">For years now the number of search queries performed on smartphones and tablets has been rising. Since 2015 Google has recorded more queries from mobile devices than desktop computers. To cater to this majority of users Google is changing its algorithms to calculate websites\u2019 ranking positions based on their mobile versions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mcg-padding-top-100px has-h-2-font-size\">How does the Google index actually work?<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">Google only uses a single general index to deliver search results to users, regardless if they use a desktop or a mobile device.<br>Even though a separate index for mobile device queries has been under consideration, Google seems to quickly have dropped the idea.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">The current Google index consists of trillions of documents, mainly individual websites. To keep the index updated Google\u2019s bots continuously crawl the web, jump from link to link, visit millions of websites a day and send the gathered data back to the index.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">Till now the bots did this using primarily a desktop user\u2019s point of view. Visiting the desktop version first, before looking for the website\u2019s behavior on mobile devices (Do users have to scroll a lot? Is the website responsive or is there a separate mobile version? Is all of the content available on mobile devices? Etc.).<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">That\u2019s exactly where the Mobile First Index Update hits. In the future it\u2019s going to be the mobile version of a website the Google bot is going to evaluate before turning to the desktop version.<\/p>\n\n\n\n<h2 class=\"wp-block-heading mcg-padding-top-100px has-h-2-font-size\">What does this mean for webmasters?<\/h2>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">First of all, it doesn\u2019t mean there is going to be a new mobile first update. The changed index will have little effect on ranking positions for the time being, says Google insider Gary Illyes.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">But in the long run the changes will for sure put their mark on the rankings. In a <a href=\"https:\/\/webmasters.googleblog.com\/2016\/11\/mobile-first-indexing.html\">blog post Google<\/a> emphasizes, that the proprietors of responsive websites won\u2019t have to apply any changes in the near future, as long as at least the main content and markup is the same across all website versions.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">It\u2019s going to be interesting to see how Google handles content that is not visible from the first click. Usually the search engine regards such content as less accessible and thus as less valuable to the user. Correspondingly this \u201chidden content\u201d has been <a href=\"http:\/\/www.freshegg.co.uk\/blog\/technical-seo\/google\/how-does-google-treat-hidden-content\">down-weighted as a ranking factor<\/a>.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">Content elements often simply have to be \u201cpacked\u201d or \u201chidden\u201d inside of toggles or tabs in order to create a clearer layout for smaller displays. According to Gary Illyes, content that\u2019s been hidden for UX reasons is going to be fully weighted in the mobile first index from now on<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">Anyone running a separate mobile version that differs from the desktop version should focus on keeping the mobile pages optimized as well. This often means revising the content strategy and optimizing it for search engines.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">It is vital to check if the mobile pages are actually accessible for the Google bot and to create individual Search Console properties for them.<\/p>\n\n\n\n<p class=\"mcg-padding-bottom-1em has-copy-font-size wp-block-paragraph\">Ff there is no separate mobile version or a responsive design available, Google will keep indexing your website as before.<\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>For years now the number of search queries performed on smartphones and tablets has been rising. Since 2015 Google has recorded more queries from mobile devices than desktop computers. To cater to this majority of users Google is changing its algorithms to calculate websites\u2019 ranking positions based on their mobile versions. How does the Google [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":7639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-7648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google going for a mobile first index - kloos.kloosprojekt.com<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google going for a mobile first index - kloos.kloosprojekt.com\" \/>\n<meta property=\"og:description\" content=\"For years now the number of search queries performed on smartphones and tablets has been rising. 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