Category: Google Ads
-
Six Tips how to write successful AdWords ads
When talking about AdWords or managing an AdWords campaign, it is all about click rates, keywords, schedules, bids etc. We too often forget the most important tool, which is the ad itself. In fact, a potential client sees nothing but your ad. It is hence up to a successful wording to communicate your message and…
-
How to structure AdWords Accounts
The structure of an AdWords account is a decisive factor for success or failure of an AdWords Campaign. A thoughtful account structure is based on the division of campaigns and ad groups. This facilitates a targeted control as well as an exact measurement of the outcome. If a single ad group treats too many different…
