“There is no such thing as bad advertisement” – What may have been true in times long gone doesn’t apply to the internet age anymore. Not only does the web grant each single user a much greater coverage and outreach it also never forgets. Back in the days an unsatisfied customer would have aired her…

After working on many and versatile Online Reputation Management projects we have seen a phenomenon that reoccurs over and over again: Negative or discriminating content about individuals or companies often ranks better than equal positive content And that’s not all: It seem like Google clearly prefers these critical voices. Even though all other ranking factors…