Over the last few years the palette of social media platforms has grown more and more diverse and colorful. Everyday content is being shared, liked and commented on a rising number of channels. These channels pose a great, cost efficient opportunity to businesses to engage huge audiences and win over new target groups.A successful placement…

Now that the initial stage of the establishment of social media as an information carrier within society seems largely completed, a status quo can be ascertained. The various platforms, with Facebook at the forefront, have established themselves as important sources of information to many people. The rise of social media is closely linked to the…